Over 1 Million People Played The Uber Eats India Instagram AR Game

Uber Eats India created an Instagram Stories AR filter to give away a year’s worth of food.

Instagram users around the world are having a blast discovering what Disney character they are using a now-viral roulette-style Instagram AR filter. All you have to do is aim your smartphones forward-facing camera at your face and open your mouth, blink your eyes repeatedly, or smile to stop the wheel from spinning and view your selected character.

In an attempt to capitalize on the latest online trend, Uber Eats India launched “Eats in a Blink”, their own gamified AR filter on Instagram

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