Google Lens brings your Pixel 4 retail box to life.
To celebrate the launch of its latest Pixel phone and reaffirm its commitment to AR, Google has hidden a secret AR advertisement on the retail box of the Pixel 4 that, when scanned using Google Lens, unlocks a unique 2D animation complete with a message welcoming you to #teampixel. The AR overlay then presents you with a collection of images captured using Pixel devices as well as a call-to-action instructing you to follow Pixel on Instagram. You can then scroll through a variety of user-captured images featured on Instagram by