It can be tough starting out in the XR industry, developing projects purely for their creativity and forward-thinking, or something more commercial, either for consumer or enterprise use cases. It’s why funding initiatives like CreativeXR – a collaboration between Digital Catapult and Arts Council England – have proven to be so popular, with this particular UK-focused programme recently hosting its own event, CreativeXR Showcase and Market. VRFocus was in attendance, chatting to developers about their projects and organisers to see how the initiative was working.
Hosted in London, this was the second CreativeXR programme run by the two organisations, originally