8th Wall, an augmented reality (AR) specialist focused on web-based technology for mobile devices is best known for its 2018 experience Into the Spider-Verse AR. Today, the company has announced a new solution designed to make it easier for developers to create and host WebAR projects.
As the name suggests, Cloud Editor is a cloud-based authoring and hosting platform which has launched today for agency and business account holders. Clients can use the end-to-end cloud solution to create, collaborate and instantly publish browser-based WebAR projects, accessing templates whilst being able to work in teams thanks to in-built hosting.
Users will have access to:
- Create SLAM and image target-enabled WebAR experiences using 8th Wall’s fully-featured text editor with out-of-the-box support for the most popular web frameworks (React, Vue.js, A-Frame, Babylon.js and Three.js), developer keybindings and dark mode.
- Collaborate with multiple team members on one project from anywhere in the world and quickly view and resolve conflicts with an in-browser distributed version control system.
- Publish and host WebAR projects to different deployment states including a password-protected staging environment, all served globally on the edge for instantaneous and fast viewing of code updates.
8th Wall’s experience has led to it working with brands such as Miller Lite, British Gas, Heineken, Swiss Airlines, Porsche, Red Bull, Time Magazine and Lego. 72andSunny was an early access partner, utilising Cloud Editor to publish a WebAR
activation for Italian lingerie brand Intimissimi’s “Bra Twist” campaign.
“8th Wall’s authoring and hosting platform is a game-changer for creating in-browser augmented reality and a significant milestone for the immersive web,” said Erik Murphy-Chutorian, CEO and Founder of 8th Wall in a statement. “Our SLAM and marker-based AR engine has powered WebAR for partners and developers since its launch last year, but required the use of third party software and the need for a hosted environment to get out to market. This release delivers on the demand from our customers in wanting a single end-to-end solution to create and host WebAR projects.”
For those interested, head on over to 8th Wall to sign up for an account. Prices do depend on whether you’re an agency or business. For further updates from 8th Wall, keep reading VRFocus.