8th Wall, a Palo Alto-based company creating augmented reality development tools, today announced the release of its cloud-based authoring and hosting platform which aims to make it easier for AR developers by providing what it calls a “unified in-browser solution” to create and host WebAR experiences.
Founded in 2016 by ex-Google and Facebook engineers, 8th Wall puts a heavy emphasis on computer vision, machine learning and product development. Throughout its three years of existence, 8th Wall has racked up a pretty impressive résumé, powering WebAR activations for Sony’s Spider-Man, Miller Lite, British Gas, Heineken, Swiss Airlines, Porsche, Red Bull, Time Magazine, LEGO,