German car maker Audi was quick to see the potential of VR and has been experimenting since the early days of VR’s resurgence to see how the tech could be used to enhance the car buying experience. Having introduced VR showrooms into dealerships as early as 2016, the company now has some 1,000 VR deployments in dealerships across the globe.
Speaking on stage last week at VRX 2018 in San Francisco, Audi’s Lorenz Schweiger, who looks after VR strategy at the company’s Business Innovation group, explored Audi’s ongoing work in bringing real-time VR visualizations into dealerships.
As Schweiger explained, the company has
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