Augmented reality (AR) technology is versatile enough that it can be used for a great many applications, both for business and for entertainment. Niantic Labs is already well known for it’s AR titles including Ingress and Pokémon Go, and it’ll be using this expertise to help the United Nations World Tourism Organization (UNWTO) enhance global tourism.
Through the use of Niantic’s real-world videogames the company will create a series of unique campaigns with the aim to encourage exploration and build awareness of destinations around the world.
“Our goal at Niantic is to create interactive games that encourage exercise, social interaction,