H&M x Moschino Team Up With Magic Leap For AR Fashion Show Experience

This article was originally published by VR Scout

Augmented teddy bears, melting handbags, and QVC-style infomercials were just a few of the offerings at H&Moschino. 

Attendees at H&M’s latest fashion show didn’t just see the brand’s hottest looks on the runway – they experienced them up close and personal in AR. Thanks to a collaboration by Magic Leap, H&M, Moschino, and Warpin Media, guests were able to interact with the eclectic collection through an unforgettable eight minute immersive fashion experience following the traditional runway show.

Designed to bring the brand’s latest collection from Moschino creative director Jeremy Scott to life, the installation was set in a walk in box

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Read the full article on VR Scout here

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