Korean home-shopping enters the 21st-century.
Earlier this week, LG telecom subsidiary LG Uplus and startup Eyecandylab launched a new shopping app exclusively in South Korea that allows TV viewers to interact with two popular live shopping channels in AR using their smartphones.
While tuned-in to one of the two networks, users can raise their compatible iOS and Android devices at their TV screens to activate a series of branded augmented reality experiences, complete with 3D models, interactive popups, and various other immersive elements. Digital representations of the products being advertised can be rotated and placed in different locations throughout the