Gucci AR lets you try on outrageously expensive shoes for free.
Gucci is jumping into AR feetfirst with a new app that lets you try on shoes from their signature Ace lineup by superimposing AR models of the expensive kicks over your feet, so you can see how you look flexin’ a pair of Gucci’s Ace GG terry cloth sneakers, which—by the way—cost $650.
In order to bring Gucci’s Ace line up to life in AR, the Italian company turned to the AR eCommerce talent over at Wannaby, a tech company focused on using AR technology to change the way