HTC’s Vive Studios division acknowledges that it needs to ramp up its work in marketing, especially with more challenging non-gaming apps.
Vive Studios was announced back in 2016 and is similar, though certainly not identical, to the Oculus Studios division at Facebook. The team pledged to do everything from publishing content made with partners to internally developing and releasing its own projects, going beyond gaming and looking at professional and experiential applications too. But, whilst Oculus Studios has launched big projects like Lone Echo and Marvel: Powers United over the past few years, it’s harder to keep
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